Independent Advocacy Season 1 — Now forming

30 Days of
Astra

An independent campaign by LexFusion

The premise

An independent voice.
A public commitment.
A real verdict.

On day one, we publicly commit — in front of legal, legal tech, and procurement professionals — to producing 30 pieces of original content about Agiloft Astra over 90 days and reporting back honestly.

No vendor script. No guaranteed conclusion. A practitioner going in with open eyes and coming out with a verdict the audience can trust — because we have no revenue stake in what that verdict says.

That independence is not a disclaimer. It is the product. It is the reason practitioners listen, and the reason the content drives adoption in a way that sponsored messaging cannot.

"A content calendar is a vendor asset. '30 Days of Astra' is a market moment."

The campaign arc

Three phases. One story.

Each phase builds on the last — deepening the audience relationship, sharpening the narrative, and building toward a verdict the market will actually pay attention to.

Phase 1 — Discovery

First Look

Month 1 · Days 1–30

  • Kickoff post — we go on record in front of legal, legal tech, and procurement professionals
  • Foundation and use-case posts: legal, procurement, sales ops
  • 2 demo videos and a long-form article on what practitioners actually want
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Big moment

The kickoff post — we go on record. The campaign becomes real the moment we publish it.

Phase 2 — Conversation

Community Weighs In

Month 2 · Days 31–60

  • Skeptics answered publicly — the hard questions on record
  • LinkedIn poll — the community self-identifies their pain points
  • Long-form article: where the market is actually headed
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Big moment

Live event #1 — "Halfway In." No Agiloft on stage. Real questions, real answers.

Phase 3 — Authority

The Verdict

Month 3 · Days 61–90

  • Final sprint posts — free tier, competitors, who shouldn't use it
  • Live event: a practitioner from the community tells their story
  • The capstone — the definitive piece that doesn't go away
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Big moment

The capstone — Day 90. The piece sales reps link. The piece that doesn't go away.

All 30 content pieces

The pieces that move the needle

What you're actually buying

Independence is
the product

Agiloft's thesis with Astra is that practitioners adopt the platform before procurement approves it. That adoption requires a trusted voice with no revenue stake in the outcome.

A sponsored voice amplifies skepticism. An independent voice removes it. The honest posts — including the ones that name who shouldn't use the product — are what make the positive posts believable.

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A named campaign you can brief leadership on"30 Days of Astra" is a sentence that means something in a board meeting. Not "we hired a consultant."
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Permanent assets for your sales teamThe Credibility Showcase and capstone work long after day 90. Sales reps send the link. GCs read it.
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Independence you can't manufactureNo quota. No commission. No reason to say anything other than what we actually found. That's the asset.
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A community that formed around your productBy day 90 the audience isn't passive. They've been part of the story. That community is yours.