Two engagement programs for Agiloft Astra. One runs on editorial independence. One runs on brand alignment. Both run 90 days.

30 Days of Astra
LexFusion
30 Days of Astra
Independent Advocacy

Category
Authority

We go in honest and come out with a verdict the market trusts — because we have no revenue stake in what that verdict says.

  • No content approval or message control
  • Honest verdict — including who shouldn't use it
  • Independence is the credibility signal
Explore this approach →
or
Brand Partnership

Market
Activation

Your message. Our content. Full approval control at every step of the campaign.

  • Full content approval workflow
  • Agiloft on stage at live events
  • Brand-aligned messaging throughout
  • Predictable output, no editorial variables
Explore this approach →
Compare both approaches

Side by side

The difference, plainly stated

Both campaigns run for 90 days and deliver 30 pieces of content.
The difference is in who controls the narrative — and what that control costs.

Independent Advocacy Brand Partnership
Content approval None
Editorial independence		 ✓ Full approval workflow
Agiloft on stage at events No
Our event, our format		 ✓ Co-hosted events
Includes critical posts ✓ Yes — including "who shouldn't use it" No
Constructive framing only
Verdict at the end ✓ Honest — whatever we found Impact report
Results-focused capstone
Why it works Independence removes practitioner skepticism. The honest posts are what make the positive posts believable. LexFusion's audience trusts the voice. Brand alignment delivers that reach with message control.
Engagement terms Available on request Available on request
Premium pricing applies

Decision guide

How to choose

Choose Independent Advocacy if…

You want practitioners to trust the verdict

  • Your adoption thesis depends on practitioners trying the platform before procurement approves it
  • You're confident the product is good enough to withstand an honest assessment
  • You want to build a community of real users, not just reach an audience
  • You understand that the honest posts — including the critical ones — are what make the positive posts credible

Choose Brand Partnership if…

You need message control

  • Your marketing team needs to approve content before it goes live
  • You want Agiloft's voice and team directly present in the campaign
  • Predictable, brand-aligned output matters more than editorial independence
  • You want to extend your existing messaging into a new professional audience

The full package

All campaign materials

Independent Advocacy

📄

Campaign overview

30 Days of Astra — full program breakdown

→
📅

Content breakdown

All 30 pieces, browsable by phase

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Brand Partnership

📄

Campaign overview

30 Days of Astra — full program breakdown

→
📅

Content breakdown

All 30 pieces, browsable by phase

→
Independent Advocacy

Category Authority

Establish LexFusion as the definitive independent voice on contract AI — before the category gets crowded.

Strategic goal

Drive practitioner adoption of Agiloft Astra through independent advocacy that legal and procurement professionals trust — because it has no commercial agenda.

Why independence drives adoption

Legal and procurement professionals are skeptical of vendor content. When an independent practitioner says a tool changed how they work, their peers listen. They share it. That word-of-mouth is the adoption path — and it only works if the voice is genuinely independent.

What Agiloft gets

  • 30 pieces of authentic practitioner content over 90 days
  • A public credibility track record independent of Agiloft's own channels
  • Practitioner-level feedback on what works and what doesn't
  • Category authority in a space with limited independent voices
  • Content that lives beyond the campaign — searchable, shareable, citable

What this doesn't include

  • Content approval or message control
  • Guaranteed positive framing
  • Agiloft brand presence on LexFusion content

Engagement terms

Available on request

Quarterly engagements · Tiered structure · Exclusivity available

Brand Partnership

Market Activation

Extend Agiloft's reach and messaging into the LexFusion professional community through a structured, brand-aligned content and distribution program.

Strategic goal

Deploy LexFusion's credibility and channels as a distribution vehicle for Agiloft's messaging — with full brand alignment and content approval at every step.

What Agiloft gets

  • Full content approval before anything goes live
  • Agiloft presence on stage at LexFusion live events
  • 30 pieces of brand-aligned content distributed through LexFusion channels
  • Co-created newsletter segments and video features
  • Predictable brand-consistent output across the 90-day arc
  • Capstone impact report with campaign results

How this differs from Independent Advocacy

Independent Advocacy is LexFusion's verdict. Brand Partnership is Agiloft's message, distributed through LexFusion. The audience trusts the channel — your job is to bring the content worth distributing.

Right for teams that need

  • Marketing approval on all outbound content
  • Brand presence at practitioner events, not just digital content
  • Predictable output with no editorial variables
  • A channel that extends existing messaging rather than replaces it

Engagement terms

Available on request

Quarterly engagements · Tiered structure · Premium pricing applies